Samantha Ben
Creator Marketing Director, Assembly for Microsoft (Linkedin) @Edelman
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WORK HISTORY
Creator Marketing Director, Assembly for Microsoft (Linkedin) @Edelman
Calgary, AB, CA
Hired as an Account Director, Creator Marketing I am now the primary client lead on the LinkedIn account within the Assembly for Microsoft business. Leading a team of 3 direct reports, I oversee all Creator marketing initiatives for LinkedIn\'s global Brand Channels and Content department. This includes social-first campaign launches, in-person events, crisis planning and risk assessment, and digital creative strategy.
EDUCATION
University of Ottawa
Bachelor of Arts (B.A.), Public Relations, Advertising, and Applied Communication
Algonquin College of Applied Arts and Technology
Joint Honours Degree in Public Relations, Public Relations, Advertising, and Applied Communication
SKILLS
ABOUT SAMANTHA BEN
I’m a marketing and communications professional specializing in influencer marketing, strategic communications planning, and cross-channel campaign management.I have over 7 years of experience with a background in leading high-profile campaigns for brands like LinkedIn, Unilever, and Disney. I excel in developing and executing comprehensive marketing strategies, managing multi-million-dollar budgets, and driving impactful brand storytelling. My expertise spans the creator economy, crisis and issues management, event planning, and stakeholder engagement. I’m also highly proficient in tools such as Adobe Creative Suite, Google Analytics, and am currently working to increase my AI literacy skills.
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