Samantha Jackson

About Samantha Jackson

Summary As a knowledgeable Communications professional, I have successfully executed digital strategies across various platforms, resulting in high levels of engagement, acquisition, and retention. My strong time management and collaboration skills allow me to adapt quickly to new information and branding changes, consistently exceeding targets. With strong written and verbal communication skills, I can work independently or collaboratively and maintain high-quality standards in a fast-paced environment. Interests Outside of work, I am an avid reader, particularly interested in genealogy, history, and social justice issues. I also enjoy music and going to concerts, especially those featuring boybands, as I find it a great way to unwind and de-stress. Volunteering and giving back to my community are passions of mine, with previous experiences including my roles as a three-time Kiwanis Club President and a past Kiwanis Lt. Governor. Vision and Mission I am excited about the opportunity to bring my skills and experience to your organization, as I am committed to social justice and equity. I believe education is a powerful tool for achieving these goals and I am eager to contribute to your organization\'s vision. Having been involved in social justice and politics for the majority of my life, I am driven, results-oriented, and have a proven track record of increasing productivity and outcomes in every position I have held. Connection and Growth Social justice and grassroots organizing have always been an important part of my life, instilled by my family. Working for an organization established to drive social change would be an incredible opportunity. Strengths and Skills Some of my greatest strengths include strong communication skills, both written and verbal, and a willingness to take initiative. I excel at working independently and collaboratively, balancing multiple priorities, and meeting tight deadlines. My proven track record of meeting high-quality standards in fast-paced environments.

Experience

1. Deputy Communications Director

   Down Home North Carolina

   Sep 2023 — Present · Concord, NC, US

   Coordinate and implement day-to-day communications strategies and oversee organizational platforms in partnership with the Communications Team and the Communication Director. • Plan, maintain, and execute monthly communications calendar.• Develop and oversee Down Home’s digital strategy, including but not limited to digital ads and social media.• Maintain and optimize Down Home’s website, blog, and other digital platforms and optimize for readability, SEO, etc.• Design and implement organizational communications for statewide campaigns in coordination with the Communications Director.• Oversee Down Home’s email communication strategy, monitoring and adjusting for performance, growing and maintaining supporter lists. • Coordinate and produce monthly electronic newsletters, organizational blog posts, etc, in coordination with the Communications Manager.• Track all communications data and metrics from various platforms and tools and adjust strategy accordingly; set up, adjust, and track Google Analytics and other data flows to measure the impact of our communications; advise team on how to make adjustments.• Work with vendors, partners, and consultants to create Down Home organizational marketing materials for special projects.

Education

• Bucknell University

  Bachelor of Arts

• Duke University

  Talent Identification Program