Samantha Johnston

About Samantha Johnston

Adrenaline junkie. Creative problem solver. Change agent. Master communicator. Culture creator. I love to win and I am motivated by identifying root problems and illuminating creative solutions to building the most effective, efficient and happy teams.My areas of strength and passion are: fixing business model problems, leading strategic alignment, influencing positive change, transforming culture, critical analysis, generating revenue and having a ridiculous amount of fun along the way.Five things I tell everyone I work with:1. I ride for the brand. If I commit to working with an organization, it\'s because I\'ve fallen in love with the brand and/or its potential, and I\'ll work tirelessly to help others see and feel what I do.2. I\'m the type of collaborator who doesn\'t like surprises (unless it\'s pepperoni pizza). I can deal with anything if I know what\'s going on. If you make a mistake, tell me. If you anticipate a problem, give me a heads up. You can expect the same from me.3. You matter. Your work matters. If there are ever times when you feel I didn\'t handle something well, I can and will do better. I will do everything in my power to be the kind of person who is easy to approach with the tough conversations.4. Work should be fun. Really fun. There is a time for rolling up the sleeves and getting dirty and a time for serious play, and I love organizations and people who realize that both are not only possible, but preferred.5. I thrive in high-pressure environments. Pick me if the wheels are falling off of the bus and it\'s careening through a field and the driver is asleep at the wheel. I\'ll hop on that bus with you and we\'ll get it back on the highway.

Experience

1. Chief Marketing Officer

   Clark\'s Market

   May 2023 — Present · Aspen, CO, US

   Lead enterprise-wide marketing strategy spanning consumer affairs, e-commerce, loyalty, media buying, and omnichannel advertising across multiple markets.Apply a journalism-driven approach to marketing—grounded in listening, trust-building, and clear storytelling—to strengthen audience connection and brand credibility.Design loyalty, digital, and customer experience systems that prioritize relevance, transparency, and long-term relationships over short-term tactics.Convene and facilitate leadership retreats and cross-functional teams, aligning culture, strategy, and execution around people-first growth.

Education

• Regis University

  Master of Business Administration - MBA

  2005 — 2007

• Texas Christian University

  Biology

  1993 — 1995

• Colorado State University

  B.A.

  1995 — 1999

Skills

• Training
• Publications
• Change Management
• Social Networking
• Social Media Marketing
• Copy Editing
• Marketing
• Social Media
• Budget Development
• Analytical Abilities
• Management
• Cultural Transformation
• Driving Revenue
• Ap Style
• Project Management
• Public Relations
• Media Relations
• Creative Problem Solving
• Fun
• Advertising
• Organizational Leadership
• Magazines
• Publishing
• Newspaper
• Fundraising
• Community Outreach
• Community Development
• Marketing Strategy
• Crisis Communications
• Leadership
• Newspapers
• Marketing Communications
• Facebook
• Analytical Skills
• Online Advertising
• Strategic Planning
• Crisis Management
• Advertising Sales
• Sales Management
• Copywriting