Samantha Mochel Evans
Strategic Marketing Operations Leader | Driving Revenue Growth & Operational Excellence in Tech Industry
- Role
- Group VP of Marketing Operations & Audience and Community Marketing at Forbes
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Samantha Mochel Evans
Dynamic and results-driven leader with 15+ years of experience building and mentoring high-performing B2B marketing and operations teams. Proven track record of optimizing global marketing organizations to drive revenue, accelerate pipeline, and improve customer engagement.I specialize in transforming marketing operations into strategic growth engines—leveraging data, process, and technology to deliver scalable solutions that align with business goals. Known for fostering collaborative, cross-functional partnerships across Sales, Finance, and Product to improve go-to-market efficiency and accountability. Increased campaign ROI through automation and analytics Scaled ops infrastructure to support company growth Spearheaded initiatives that cut operational costs while improving speed-to-executionI’m passionate about developing future leaders, operationalizing strategy, and delivering measurable business impact. Ready to partner with CROs and executive leadership to unlock revenue potential and transform marketing performance at scale.
Experience
Group VP of Marketing Operations & Audience and Community Marketing
Aug 2025 — Present
Spearheaded initiatives to unify internal and external marketing efforts, enhancing user experience at Forbes. • Aligned data and activation endpoints to empower marketers with a centralized platform for user engagement. • Drive the evolution of data strategies, integrating advanced models to optimize user journeys and experiences.
Education
Fairleigh Dickinson University
Bachelor's degree, Marketing
2006 — 2010
Skills
- Marketing Communications
- Marketing
- Integrated Marketing
- Online Advertising
- Copywriting
- Program Management
- Event Planning
- Customer Service
- Graphic Design
- Time Management
- Trade Shows
- Press Releases
- Microsoft Office
- Sales
- Social Media Marketing
- Powerpoint
- Public Speaking
- Market Research
- Public Relations
- Editing
- Photoshop
- Media Relations
- Social Networking
- Brand Development
- Online Marketing
- Crm
- Email Marketing
- SEO
- Social Media
- Digital Marketing
- Blogging
- Television
- Marketing Strategy
- Retail
- Event Management
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