Samantha Zarrini

About Samantha Zarrini

Product Manger with domain expertise in user experience design and research. Areas of expertise:o Product Management & Designo User Researcho Design Thinkingo Product Strategyo Interaction Designo Visual Design

Experience

1. Director of Product Management, Digital Payments Library, Visa University

   Visa

   May 2025 — Present

   Own the strategic direction and product vision for the Digital Payments Library at Visa University by developing and communicating detailed feature and content roadmaps, collaborating closely with leadership, content, and technology teams to ensure alignment with organizational learning goals and client needs.Lead content strategy for the Digital Payments Library by identifying new content opportunities, collaborating with internal partners, and repurposing resources to enhance platform value; work closely with content development teams to prioritize and deliver high-quality, relevant learning materials, expand and diversify offerings, drive learner engagement, and maintain a comprehensive content roadmap.Drive product development and feature ownership for the Digital Payments Library by defining, prioritizing, and delivering platform enhancements; create clear business requirements, lead end-to-end testing, and partner with technology and engineering teams to ensure timely execution of roadmap initiatives while managing stakeholder collaboration, dependencies, and maintaining a comprehensive feature roadmap.Build and nurture strong relationships with leadership, content, and technology teams as the primary point of contact for the Digital Payments Library, driving platform success through effective stakeholder engagement, alignment toward the product vision, transparent communication, and proactive problem-solving.Partner with client success teams to analyze user data, gather feedback, and track key performance indicators, leveraging these insights to drive continuous improvement of the Digital Payments Library by informing product enhancements, identifying new content opportunities, optimizing the learner experience, and establishing a feedback loop to ensure the platform meets evolving user needs.

Education

• American University

  Bachelors, Law and Society

  2007 — 2011

• Northwestern University

  Master of Science (M.S.), Information Design & Strategy

  2016 — 2018

Skills

• Outlook
• User Acceptance Testing
• Microsoft Office
• Project Management
• Data Analysis
• Interaction Design
• Management
• User Flows
• Program Management
• User-Centered Design
• Analysis
• Usability Testing
• User Stories
• Editing
• Social Media
• Quantitative Research
• Rapid Prototyping
• Leadership
• Spanish
• Remote User Testing
• Qualitative Research
• Customer Journey Mapping
• Persona Creation
• Iterative Design
• English
• User Analysis
• Strategic Design
• User Surveys
• Strategy
• Prototyping
• Marketing
• Design Thinking
• Research
• Social Networking
• Powerpoint
• Microsoft Excel
• Participatory Design
• Experience Design
• Arabic
• Wireframing