Samantha Yu
Portfolio Access Analytics & Insights - Data, Digital & Analytics (DDA)
- Role
- Portfolio Access Analytics & Insights, Data, Digital & Analytics (Dda) at Genentech
- Location
- South San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Samantha Yu
Visionary healthcare strategy leader and product owner with 20+ years of experience driving technology-driven analytics, digital transformation, and market access innovation to optimize patient outcomes. Proven expertise in forecasting methodologies, data-driven decision making, and cross-functional collaboration, leading initiatives such as Technology Integration for Innovation, AIML-powered Payer Analytic Tool, and Forecasting tool enhancements. Skilled in stakeholder influence, process standardization, and enterprise-wide impact, streamlining access strategies and democratizing analytics for nontechnical users. A trusted advisor and mentor, empowering teams and fostering leadership to drive innovation, efficiency, and measurable business impact.
Experience
Portfolio Access Analytics & Insights, Data, Digital & Analytics (Dda)
May 2025 — Present
Education
California College of the Arts
BFA, Graphic Design
1996 — 2000
Skills
- Market Research
- Biotechnology
- Pharmaceutical Industry
- Strategy
- Product Launch
- Payer
- Analytics
- Immunology
- Pricing Strategy
- Market Analysis
- Management
- Cross-Functional Team Leadership
- Oncology
- Distribution Strategies
- Customer Insight
- Life Sciences
- Strategic Planning
- Health Policy
- Healthcare
- Program Management
- Project Planning
- Managed Care
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