Samantha Yaholnitsky
Chief Executive Officer @Momentum Strategies
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WORK HISTORY
Chief Executive Officer @Momentum Strategies
Saskatoon, SK, CA
Samantha Yaholnitsky founded Momentum Strategies in 2023 as a strategic communications firm. Our bespoke solutions leverage public, government, and media relations tactics, advocacy and awareness campaigns, issue and crisis management, and media training to help clients drive impactful change and build momentum around their biggest opportunities and challenges. With over a decade of experience advising clients and elected officials in the private, public, and non-profit sectors, Sam has directed and edited TV advertisements, developed radio ad scripts, organized provincial nomination and election campaigns, and worked with the Saskatchewan government in various roles, enabling her to develop and maintain strong relationships with elected officials, the public sector and key decision-makers across Saskatchewan. Our flexible solutions enable organizations to grow their surge capacity and deliver high-quality results that can continue through staff shortages and budget uncertainty. Our unique expertise and exceptional level of professional services, including writing and research, agenda and briefing material preparation, presentation development, and media training, set us apart from our competitors. At Momentum Strategies, our passion for strategic communication, extensive experience, and exceptional level of professional services enables us to help clients achieve their goals and build momentum around their biggest opportunities and challenges.
EDUCATION
Université de Montréal
French Studies
ABOUT SAMANTHA YAHOLNITSKY
Samantha Yaholnitsky is the founder and CEO of Momentum Strategies, a strategic communications firm that helps clients build momentum around their biggest opportunities and challenges. With over 10 years of experience in government and external relations, Samantha has advised clients and elected officials in the private, public, and non-profit sectors, delivering bespoke solutions that leverage public, government, and media relations tactics, advocacy and awareness campaigns, issue and crisis management, and media training.As a strategic relations leader, Samantha is recognized for her exceptional ability to influence, innovate, and build strong relationships across all stakeholders. She has successfully driven policy change through provincial and municipal legislative and regulatory processes, secured real estate activity as an allowable service during the first wave of COVID-19, increased media coverage and public recognition for the Saskatchewan Realtors Association, and lobbied for major transportation infrastructure projects. Samantha is passionate about fueling change and delivering impact with strategy and creativity.
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