Samantha Wobst
Product & Strategy | Experimentation & User-centered Design in the Age of AI
- Role
- Product at Integrate
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Samantha Wobst
I’m a product strategist who enjoys figuring out how to turn big ideas into things that actually work.For over a decade, I’ve led cross-functional teams to plan, design, build, launch, and scale digital products. My approach combines user-centered design with an experimentation mindset: I focus on identifying the most critical assumptions behind an idea, designing the fastest way to test them, and aligning the people and resources needed to execute.I am currently pursuing an M.S. in Human Centered Design & Engineering at the University of Washington, where I’m deepening my understanding of design research, product discovery, and experimentation frameworks. I’m particularly interested in applying these methods to shape, validate, and build early-stage software and AI companies.
Experience
Product
Nov 2025 — Present · Seattle, WA, US
Education
University of Washington Human Centered Design & Engineering
Master of Science - MS
Davidson College
Economics
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