Samantha Tutor

About Samantha Tutor

At Nona Adventure Park, my focus as General Manager is on leveraging my event sales and marketing communications expertise to create unforgettable experiences. Our team\'s efforts have been pivotal in enhancing brand visibility and customer engagement through targeted campaigns and strategic partnerships. The adventure park has seen a notable increase in visitor numbers and event bookings under our collaborative leadership.Previously, as Director of Sales at ICON Park, I spearheaded the sales and marketing strategies that yielded a substantial growth in sales and repeat visitation. By optimizing customer relationship management and point-of-sale systems, we achieved streamlined operations and improved guest experiences. This role honed my competencies in budget management and cross-departmental collaboration, contributing significantly to the park\'s success.

Experience

1. Vice President of Sales

   Orlando Pirates

   Feb 2026 — Present · Orlando, FL, US

   Oversee the Team’s commercial revenue activities across sponsorship, corporate partnerships, ticketing, hospitality, retail and digital. Our dedicated commercial team works to develop partner propositions, manage activations and generate sustainable income that supports the Team and its supporters.Manage commercial strategy, revenue targets and the sales budget.Identify, negotiate and deliver sponsorships and partnerships.Shape ticketing and hospitality pricing to improve matchday experiences.Grow retail and e‑commerce channels and coordinate product launches.Maintain CRM, sales operations and reporting to track pipeline and commitments.Collaborate closely with marketing, operations and football departments to execute activations.Recruit, mentor and develop the commercial team.We prioritize data-informed decisions, clear communication and respectful partnerships that align with the Team’s values. We welcome conversations with potential partners, agencies and industry peers—please connect to explore opportunities.

Education

• University of Phoenix

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2005 — 2026

Skills

• Marketing
• Budgeting
• Marketing Communications
• Business Development
• Hotels
• Event Management
• Account Management
• Revenue Analysis
• Marketing Strategy
• Event Planning
• Customer Service
• Sales Management
• Social Media
• Online Marketing
• Hotel Management
• Hospitality Industry
• Online Advertising
• Management
• Team Building
• Trade Shows
• Budgets
• Hospitality
• Leadership
• Strategic Planning
• Tourism
• Resorts
• Customer Relationship Management (Crm)
• Microsoft Office
• Sales
• Social Networking
• Email Marketing
• Advertising
• Hospitality Management
• Social Media Marketing
• Customer Satisfaction
• New Business Development
• Public Relations