Samantha Taylor
Group Marketing Director @Centrica
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WORK HISTORY
Group Marketing Director @Centrica
I lead the group marketing team across our UK retail brands, British Gas and Hive. Architecting and developing bold and distinctive brand campaigns to deliver customer and commercial growth. Leading on media strategy, budget management and planning to deliver a fully coordinated marketing strategy for the group.
EDUCATION
Richmond upon Thames College
A-Levels, English Language and Literature, Media, Psychology
The Institute of Direct and Digital Marketing
Postgraduate Diploma in Digital Marketing, Digital Communication and Media/Multimedia
University of Portsmouth
Marketing with Psychology BA(Hons), Marketing
SKILLS
ABOUT SAMANTHA TAYLOR
Marketing professional working at British Gas leading the Group Marketing team to deliver bold, distinctive and effective marketing activity to drive profitable business growth and maximise ROMI. Managing multi million pound budgets to deliver targeted, strategic and tactical multi channel campaigns across the group, working with external partners and agencies to meet customer needs and business targets.
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