Samantha Staton

About Samantha Staton

Dynamic National Sales Leader with over 15 years of experience in CPG driving growth,leading high performing brands and executing multi-brand strategies across natural,specialty and conventional channels. Proven success in managing and scaling sixdistinct brands simultaneously, each with unique positioning and target markets, andconsistently gaining new placement and market share, while growing existing businesspartnerships. Adept at building strategic partnerships, optimizing sales operations andmentoring business owners to deliver top-tier performance in the ever-challenging CPGspace.Strategic Planning Distribution Management Relationship Building SalesManagementSKILLS• New & established business development• Broker/Distributor management & training• Cross-functional collaboration• Direct distribution management• Sales strategy development and execution• Strategic planning & implementation• Syndicated data & analysis (SPINS, IRI & Nielsen)• Coaching & Mentoring• New business acquisition• Contracts & negotiations• Product positioning• Customer relationship management#rsm #nsm #dos #nam #foodandbeverages #naturalproducts #cpg #broker#distributormanagement #kam #hba #generalmerchandise

Experience

1. National Account Sales Manager

   Country Life

   Nov 2025 — Present · NY, US

   Working exclusively on Whole Foods Markets, Sprouts Farmers Markets and Natural Grocers & Vitamin Cottage to grow the business, build relationships and make a difference for our customers with Country Life Vitamins, Desert Essence and BioChem.

Education

• Georgiana Bruce Kirby College Preparatory School

  High School Diploma

• Menlo College

  Associate's degree

Skills

• Exceed
• Cross-Functional Team Leadership
• Strongly Self-Motivated
• Marketing Strategy
• Beauty Industry
• Direct Sales
• Product Marketing
• Goal-Driven Leader
• Fitness Instruction
• Resolutions
• Long-Term Customer Relationships
• Problem Solving
• Positive Team Player
• Goal-Oriented Individual with Strong Leadership Capabilities
• Strategic Planning
• Marketing Communications
• Team Management
• Custom
• Marketing
• Building Strong Business Relationships
• Salesforce.com
• Retail
• Direct Marketing
• New Business Development
• Business Development
• Sales
• Team Building
• Social Media Marketing
• Business Intelligence Tools
• Outside Sales
• Retail Sales
• Communication Skills
• Customer-Focused Service
• Supplements
• Makeup Artistry
• Positive
• Exceed Sales Goals
• Strategic Thinking
• Increasing Sales Revenue
• Proactive Self-Starter