Samantha Royle

Marketing Specialist @Business Link Alberta

Calgary, AB, CA

Business Link is a government-funded organization that supports small businesses across Alberta by providing free business advice, resources, and programming. RESPONSIBILITIES • Managed and developed social media content for a community of over followers across platforms • Produced and distributed newsletters reaching an audience of subscribers • Redesigned 25+ brand templates to align with updated brand guidelines • Managed blog and website content to ensure clarity, consistency, and SEO performance • Planned, produced, and optimized paid social media campaigns; collaborated with agency partners on Google Ads strategy • Developed supporting marketing materials including usage guidelines and customer personas • Provided creative direction and oversight for advertising and promotional projects • Facilitated media partnership campaigns and collaborations • Contributed to reporting processes, campaign analysis, and performance tracking • Supported event planning and promotional activities ACHIEVEMENTS Social Media & Engagement • Increased social media engagement by 40% within the first three months • Improved Meta ad performance by 100% in the first two months • Maintained consistent growth in followers and engagement across platforms Newsletter • Stabilized and maintained subscriber base after three consecutive quarters of decline • Improved newsletter performance through consistent scheduling and targeted content Brand & Marketing • Redesigned and implemented 25+ branded templates to ensure cohesive visual identity • Developed customer personas and internal brand usage tools to support cross-functional marketing consistency