Samantha Rowles

About Samantha Rowles

University of Vermont Graduate with a Bachelors of Science in Public Communications…

Experience

1. Communications Associate

   Joyce Cooling & Heating, Inc

   Jan 2025 — Present

   As a Communications Associate, I play a key role in shaping and maintaining our company’s brand presence both internally and externally. My responsibilities span across digital strategy, content creation, and project coordination:Website Redesign Project: Led the full redesign of our company website using Adobe XD to wireframe and prototype a modernized user experience. Secured internal stakeholder approval and coordinated implementation with our third-party web development team. Our website conversions grew from 5.63% to 9.67% after the redesign, representing a 72% increase in conversions.Social Media Management: Develop and schedule content across platforms to boost engagement and align with brand messaging.Event Branding & Marketing Collateral: Design branded materials for company events, ensuring consistency and professionalism across all assets.Brand Book & Marketing Calendar: Support adherence to the official company brand book to maintain a consistent visual and verbal identity, and build our annual marketing calendar to streamline campaign planning.Vendor Marketing Coordination: Recently expanded responsibilities to include managing relationships with external marketing vendors to ensure alignment with our goals and brand standards.This role has strengthened my skills in cross-functional collaboration, digital design, and strategic communication, while deepening my understanding of brand development and execution.