Samantha Rich Packard
Senior Designer at Cozy Earth
- Role
- Lead Ux Designer at Cozy Earth
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Samantha Rich Packard
With a background spanning creative direction, graphic design, UI/UX design, and A/B testing, I’ve led initiatives that elevate brand perception and performance. Blending data-driven experimentation with a refined design aesthetic and creating cohesive, elegant, and high-converting digital experiences.
Experience
Lead Ux Designer
Jul 2023 — Present
Supporting my spouse to get his MBA with a move out of state, Cozy Earth generously accommodated my new living situation with an opportunity for more remote-friendly work. Now focusing on the website, I Utilize my knowledge of the brand, audience, and internal team to strategize, design, and work closely with developers to A/B test and implement winning new designs on Cozy Earth\'s website to elevate site experience and raise revenue- Orchestrated/designed/delivered an A/B test for our Homepage, with the winner projected to generate an additional in revenue a month.
Education
ABRSM
Grade 1,2,3,4,5 - Harp Performance, Music Performance, General
Brigham Young University
Bachelor of Fine Arts - BFA, Graphic Design
2015 — 2019
ABRSM
Grade 1,2,3,4 - Music Theory, Music Theory and Composition
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