Samantha R.
F & B Brand Strategy Exec @Whitbread
Signup · Get unlimited contacts
WORK HISTORY
F & B Brand Strategy Exec @Whitbread
Supporting the development and execution of brand strategies across Whitbread’s branded & Premier Inn restaurant portfolio, with a focus on customer insight, market trends, and brand positioning. Collaborating cross-functionally to ensure consistent brand messaging and impactful campaigns that drive growth and strengthen brand equity.
EDUCATION
The University of Huddersfield
Bachelor of Arts - BA, Drama and Dramatics/Theatre Arts, General
ABOUT SAMANTHA R.
Food & Beverage Project Manager with PRINCE2 qualification, project managing Whitbread restaurants Food & drink menus & campaigns using stage and gate management. Working across all restaurant brands; Beefeater, Bar + Block, Cookhouse + Pub, Brewers Fayre, Table Table and Premier Inn restaurants, my role involves creating & managing the critical path timelines, working closely with all key stakeholders including development chefs, procurement, supply chain & commercial and brand marketing teams. Managing them through all stages and gates and helping deliver successful menu launches, always ensuring menu development is carefully considered from a strategic, commercial, operational and guest centric perspective.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.