Samantha Poonja

Product Development Manager @JCPenney

Plano, TX, US

Lead corporate milestone meetings and drive accountability of cross functional teams by working collaboratively to support private brand integrity and brand guardrails• Manage development across multiple seasons simultaneously as it relates to sample requests, wash submits, and approvals while ensuring that all deliverables are being met according to the corporate calendar • Own indirect vendor relationships to ensure brand alignment and product approvals are complete within the established timeline • Partner with sourcing and tech design teams to review initial costs by style and evaluate buying needs based on IMU targets• Analyze past and present product performance to create business strategies that support the development of the private brand• Develop brand packaging and product positioning to create customer clarity and strong brand loyalty • Eliminate product ambiguity by providing industry trend analysis and facilitating product testing through First Insights and wear tests

University of North Texas

Bachelor of Science, Fashion Merchandising