Samantha Perry
Group Sales Director @Crimtan
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WORK HISTORY
Group Sales Director @Crimtan
Own and drive all commercial activity across UK North, accountable for forecasting, revenue delivery and growth strategy.• Direct multi-market client relationships spanning the UK, Ireland, and wider European operations, managing both domestic and international growth pipelines.• Oversee both new business and existing client portfolios, with Sales and Account Management functions reporting directly into me.• Set and deliver regional growth strategy aligned to global business objectives and expansion priorities.• Partner with executive leadership on commercial planning, market expansion, and global initiatives.
EDUCATION
Failsworth Sports College
High School
The University of Manchester
English, English Language and Literature, General
ABOUT SAMANTHA PERRY
Dynamic and results-driven commercial leader with over 15 years’ experience in media, advertising, and sales. Skilled in leading high-performing teams, developing strategic sales and marketing plans, and building lasting relationships with global clients and agencies. Proven track record of exceeding revenue targets and driving organisational growth through strategic vision, operational excellence, and collaborative leadership.
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