Samantha Perrine
Marketing Specialist, Global @Abercrombie & Fitch Co.
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WORK HISTORY
Marketing Specialist, Global @Abercrombie & Fitch Co.
Lead full-funnel media planning and measurement in partnership with brand, creative, and product teams.Guide global media strategy balancing brand and performance outcomes.Oversee creative briefing, campaign development, and insights-based storytelling.Mentor team members and lead agency collaboration to support high-quality execution.Drive improvements in customer acquisition and retention through testing and segmentation.
EDUCATION
New Albany High School
High School
SKILLS
ABOUT SAMANTHA PERRINE
What I love most about marketing is the mix of creativity, strategy, and human insight. I’m energized by building new skills, scaling thoughtful media strategies, and unlocking growth that’s measurable but also meaningful.What motivates me most is the people side of the work: mentoring talent, encouraging curiosity, and creating a collaborative environment where teams can do their best thinking. I’m endlessly curious, always learning, and committed to turning insights into purposeful action.Above all, I care about doing great work with great people — helping brands show up authentically and in ways that truly resonate.
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