Samantha Parsons

About Samantha Parsons

Marketing Minded, Social Media Manager, Content Creator, Advocate of Change, Optimist. Marketing Minded One of my biggest assets is the degree I earned at Ferris State University. Most Public Relations majors fall under a Communications or Bachelor\'s of Arts degree and at Ferris, Public Relations is in the college of Business. This helps me approach communications and media with a marketing and business mind while still having a creative edge. Social Media Manager Over the course of my career I have worked in different settings and each one has revealed skills I didn\'t know I was capable of and honed skills that I was confident I brought to the team. I have managed social media in an extremely fast paced high customer complaint environment, and a slower paced environment with a higher responsibility to setting and driving the content and strategy. Content Creator Working on smaller teams offered me the opportunity to be a Jill of all trades in areas I was not previously experienced in, such as photography, filming, editing and graphic design. Not only are these skills valuable to a company, they have allowed me to contribute content that our clients wanted and consistently praised. I played a key role in MasterTag strengthening their relationship with a key client. Advocate of Change Change does not come easy, especially at companies that have always done things a certain way. I pride myself on always being open to change and regularly initiating change.

Experience

1. Senior Marketing Manager, Digital Operations and Performance

   Clarience Technologies

   Apr 2023 — Present

Education

• Ferris State University

  Bachelor of Science (B.S.), Public Relations

  2007 — 2011