Samantha Palazzo
Bringing Curiosity & Creativity to Marketing 💭🧐
- Role
- Senior Manager, Creative and Marketing Strategy at LabCentral
- Location
- Somerville, MA, US
- LinkedIn followers
- 500 followers
About Samantha Palazzo
a visual communicator, I use my skills in design and art direction to unify a brand vision. I’ve had the opportunity to develop my project management skills and regularly liaise between clients, creative and production teams. With each project that I work on, I strive to add thoughtful solutions and imagination.
Experience
Senior Manager, Creative and Marketing Strategy
Oct 2023 — Present · Cambridge, MA, US
Own the website including maintenance efforts, improving user experience, branding and SEO value through strategic updates and native development of key content• Manage complex projects like the 10-Year Impact Report, overseeing timelines, content, and the microsite design while collaborating with various teams and external partners• Extend digital design from the Impact Report into large-scale experiential design and animation for the 10-year celebration, ensuring cohesive brand representation across physical print and digital touchpoints• Develop and implement brand messaging frameworks, enhancing overall brand alignment and consistency• Utilize design thinking to create storytelling decks for Executive Leadership and manage relationships with external creative partners
Education
Champlain College Dublin, Ireland
Graphic Design, Irish Culture
2010
Champlain College
Bachelor's of Science Degree, Graphic Design
2008 — 2012
Skills
- Html and Css
- Indesign
- Advertising
- Typography
- Microsoft Office
- American Sign Language
- Photography
- Dreamweaver
- Illustrator
- Layout
- Adobe Illustrator
- Photoshop
- Branding & Identity
- Adobe Photoshop
- Adobe Creative Suite
- Komodo Edit
- Brochures
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