Samantha Ozuna

About Samantha Ozuna

A commercial leader and retail SaaS sales expert with 15+ years of experience driving revenue growth for retail brands in the contemporary and luxury markets. At 42 Technologies, a SaaS company, I lead sales, business development, GTM, marketing, and partnerships, empowering brands with data-driven insights to optimize inventory, enhance decision-making, and drive profitability. My deep retail industry experience, understanding customer needs from both business and technology perspectives, provides a unique lens for my work. I\'m passionate about the intersection of technology, commerce, and retail, and leverage advanced analytics to future-proof businesses and unlock growth.Previously, I served as Multichannel Business President and Digital Commercial Lead at leading fashion brands, scaling brands, transforming e-commerce, POS & wholesale, and driving omnichannel growth. I spearheaded digital expansions, improved efficiencies, and implemented data-driven strategies, achieving up to 2.5X growth in the digital channel. My experience includes deep understanding of cutting-edge technologies and brand & digital marketing strategies that activate sales—driving customer acquisition, engagement, and retention.My approach combines analytical thinking with creative experimentation, honed early in my career as a biochemical engineer. In my current SaaS role, I leverage my retail customer journey knowledge to help brands unify fragmented data across POS, e-commerce, wholesale, and ERP systems, creating actionable insights for smarter decisions. This expertise, bridging business needs and technology, is invaluable in driving 42 Technologies\' growth.I\'m a strategic, execution-driven leader, developing high-performing teams, fostering innovation, and driving measurable results. My expertise spans SaaS, digital commerce, retail analytics, data-driven decision-making, and scaling brands. I excel at:• Optimizing structure, talent and process, allocating resources effectively and equipping teams with the training, tools and guidance to thrive • Creating a performance-driven culture, with clear goals, success metrics and accountability, while empowering teams with the ownership and runway to execute • Stretching teams in new and challenging directions and focusing efforts on efficient, value-added activities• Leveraging strengths, developing talent and facilitating career growth for the benefit of both the business and the individual • Fostering a culture rich in team-spirit, camaraderie and collaboration that inspires commitment, loyalty and results

Experience

1. Treasurer & Board Member

   San Francisco Arts Education Project

   Sep 2023 — Present · San Francisco, CA, US

   The San Francisco Arts Education Project provides children with participatory experiences in the visual and performing arts under the mentorship of practicing artists. Such collaborations empower students with creative skills that will serve them in all aspects of their lives, while offering artists new outlets for expression and opportunities to engage with the wider community.

Education

• University of California, Berkeley

  BS with Honors, Chemical Engineering

• The Wharton School

  MBA, Marketing