Samantha Oconnor

About Samantha Oconnor

I’m a bilingual (English/Spanish) Change, Culture & Engagement leader with a strong foundation in analytics, strategic communication, and cross-functional leadership. Born in Mexico and raised in the border town of Nogales, I graduated with honors from Tecnológico de Monterrey, an achievement that marked the beginning of a career rooted in curiosity, resilience, and purpose.My career spans over a decade of experience across Business Intelligence, Strategy, Marketing, Sales, and Communications in both Latin America and the United States. I’ve earned a reputation as the go-to professional when something important needs to get done, someone who combines execution with empathy and translates complex insights into meaningful action.Currently, I serve as a Change, Culture & Engagement Manager at a cement and construction materials company, part of a U.S. business unit of a Latin American corporation. I work closely with executive leadership to drive transformation initiatives that strengthen organizational culture, employee engagement, and alignment with strategic priorities.My focus areas include:• Change Management & Organizational Culture: leading transformation initiatives, strengthening culture, and guiding teams through change• Employee Engagement & Communications: enhancing communication strategies, fostering engagement, and building a connected workforce• Analytics & Insights: leveraging data to inform decision-making, planning, and organizational effectiveness• Corporate Initiatives & ESG Alignment: supporting integrated reporting, sustainability efforts, and cross-functional strategic initiativesWhat sets me apart is my ability to navigate across teams, cultures, and business functions, connecting people, simplifying complexity, and leading with purpose. I thrive in dynamic environments and enjoy bringing structure, clarity, and momentum to ambiguous challenges.Outside of work, I’m passionate about travel, hiking, personal growth, and connecting with people from all walks of life. I’ve visited over 25 countries across the Americas, Europe, and Asia, experiences that continually broaden my perspective.Let’s connect if you’re interested in collaborating on organizational transformation, culture, and communication strategies that drive meaningful impact.

Experience

1. General Manager

   UNACEM North America

   Jan 2022 — Present · Hermosillo, MX

Education

• Arizona State University

  Next Level Leadership

• Tecnológico de Monterrey

  Bachelor's degree, International Business

• Harvard Business School Online

  CORe Credential of Readiness

• Universidad Internacional de La Rioja

  Master's degree, Digital Marketing & Ecommerce