Samantha Milliren
Senior Brand Content Manager - Motorsports
- Role
- Senior Brand Content Manager - Motorsports at Monster Energy
- Location
- Costa Mesa, CA, US
- LinkedIn followers
- 500 followers
About Samantha Milliren
Senior Brand Content Manager - Motorsports @ Monster Energy
Experience
Senior Brand Content Manager - Motorsports
Jun 2025 — Present
Lead brand-first, social-led content strategy across sports and lifestyle verticals, translating brand objectives into culturally relevant storytelling across digital platforms• Own the end-to-end content lifecycle, from concept development and creative direction through execution, publishing, and performance analysis• Partner closely with Brand Marketing, Sports Marketing, Creative, Social, and Media teams to ensure content aligns with broader brand campaigns and business goals• Collaborate with athletes, creators, and partners to develop authentic, talent-driven content that resonates with both core fans and new audiences• Drive content planning around major tentpole moments, live events, and seasonal campaigns• Oversee editorial calendars and content roadmaps, balancing planned initiatives with real-time and trend-driven opportunities• Use performance data, platform insights, and audience trends to optimize content strategy and inform creative direction• Guide tone-of-voice, storytelling frameworks, and content best practices to maintain brand consistency across platforms and internal team needs
Education
University of Wisconsin-Fox Valley
Undecided
2016 — 2016
Saint Leo University
Bachelor's degree, Sport Business
2016 — 2019
University of Wisconsin-Milwaukee
Undecided
2015 — 2015
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