Samantha Miller
Strategic Omnichannel Retail & Merchandising Leader | Driving GTM, Category & Margin Growth | Bold, Quick-to-Act with Strong POV | Fueling Sell-Through, Vendor Impact & Consumer-Centric Decisions with Speed
- Role
- Head of Athleta Girl and Collaborations at Athleta
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Head of Athleta Girl and Collaborations
Jul 2022 — Present · San Francisco, CA, US
I built a collaborative, aligned team and sharpened product strategies to elevate the customer experience, expand market reach, and boost North American profitability.I delivered growth in 2022/2023 for Back to School, embedding consumer insights and refining storytelling. I drove end-to-end ownership of product and go-to-market strategies—redefining brand architecture, revamping accessories, and leading special projects that scaled third-party sales.DELIVERED RESULTS: Grew Girls’ revenue, compensating for a decline in Women’s sales in 2022. Boosted Uniform sales, contributing to a notable increase in overall sales and average order size. Increased inventory turns through strategic, demand-driven inventory allocation. Reduced excess inventory, enhancing working capital and optimizing supply chain processes. Reduced lead times on key assortment items, enabling faster responses to market shifts.
Education
Colgate University
Bachelor's degree, Literature
2001 — 2005
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