Samantha Merley
Brand & marketing partner to early-stage startups ⚡️B2B Sales & Marketing Harmonizer ⚡️Sleeves-rolled-up lover of getting shit done.
- Role
- Fractional CMO at Itivate
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Merley
I\'m a hands-on activator working across marketing, creative, and strategy disciplines to help power the growth of early-stage startups. I\'ve launched, scaled, or pivoted numerous high-growth brands through my work in agencies, as a consultant, and as a brand executive. A consummate builder who executes deftly across online and offline channels, I have: 🤝 Built and scaled two-sided marketplaces🩻 Consumerized healthcare products (and vice versa) Helped sales orgs scale consumer products into corporate markets Led product orgs in mapping their messaging to complex, multivariate audiences Catalyzed human networks into rich brand engagement Designed, coded, written, shot, or otherwise executed it all Opened or managed more than one jazz club, but that\'s another story.SPECIALTIES: Brand identity & strategy, digital marketing, GTM strategy, network building & activation, customer journey & lifecycle marketing, strategic creative direction, content development, integrated brand & product marketing.INDUSTRIES: Health-tech, wellness, fitness, venture ecosystems, marketplace & membership models, real estate, hospitality; DTC, B2B, and B2B2C/hybrid businesses.See my work and learn more about how I serve early-stage startups at intelstudio.co
Experience
Fractional CMO
Feb 2026 — Present
Itivate helps founder-led companies build smarter systems, stronger teams, and businesses that run themselves. Itivate\'s foundational scaling framework, Align My Company™, is a roadmap for sustainable growth that gets founders out of the weeds and back into the driver’s seat. As Fractional CMO, I help bring this game-changing program to more founders and CEOs who want to see their companies soar.
Education
School of Visual Arts
BFA, Graphic Design
Cornell University
Certificate, Product Marketing
Skills
- Wordpress
- Retouching
- Graphic Design
- Posters
- Flash Animation
- Interactive Media
- Photoshop
- Copywriting
- Front-End Development
- Web Design
- Creative Direction
- Creative Strategy
- Art Direction
- User Interface Design
- Corporate Branding
- Direct Marketing
- Corporate Identity
- Html
- Javascript
- Cms
- Php
- Actionscript
- Business Cards
- Writing
- User Interface
- Html + Css
- Brochures
- Typography
- Web Development
- Css
- Brand Development
- Website Development
- Adobe Creative Suite
- Jquery
- Direct Mail
- Interaction Design
- User Experience Design
- Illustrator
- Invitations
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