Samantha McMillen
- Role
- Director- Financial Analytics at American Express
- Location
- Savannah, GA, US
- LinkedIn followers
- 500 followers
About Samantha McMillen
As a financial and marketing analytics leader with over 14 years of experience as well as…
Experience
Director- Financial Analytics
Jan 2018 — Present
Finance Director of Commercial Analytics, 2023-Present Director, Engagement & Retention Analytics, 20••••23 Senior Manager, Product Analytics & Testing, 20••••21 Manager, Product Analytics & Testing, 20••••20 I currently provide strategic direction and guidance to cross-functional Analytics teams delivering significant improvements in customer insights and engagement, informing enterprise-wide strategic initiatives via data-driven strategies in segmentation, modeling, and retention analytics. I strengthen decision-making by driving data transformation efforts that standardize analytical tools, reporting protocols, and model governance structures across teams, enhancing the consistency, transparency, and actionability of enterprise-wide insights. Boosted loan volume 20% for the short-term lending product, strategizing and executing data-driven marketing campaigns that leveraged behavioral analytics, rigorous testing, and segmented performance insights to identify product growth opportunities. Reduced customer attrition 10% by guiding the implementation of predictive churn analytics and retention frameworks that enabled sales teams to proactively identify high-risk accounts and deploy timely, tailored interventions that improved customer LTV. Spearheaded the Commercial Finance AI growth initiative, planning and coordinating the execution of AI projects across 6 teams. Led and inspired teams of up to 10 managers, analysts, and consultants, accelerating goal attainment and professional development.
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