Samantha MacBride

About Samantha MacBride

An enthusiastic, versatile, and scrappy event management professional with experience…

Experience

1. Managing Producer, Experiential Marketing

   Nintendo

   Apr 2022 — Present

   Lead and drive execution of XM programs that drives consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands- Work cross-functionally with internal teams to understand overall marketing priorities, key brand messaging, and targeted audiences to fully integrate marketing activities, synchronize consumer messaging, amplify exposure, and drive retail conversion- Drive briefing and creative development process with agency partners by evaluating and providing ongoing direction on strategic opportunities, tactics, and execution plans that best promote key Nintendo hardware and software- Responsible for driving and elevating functional expertise in various areas of excellence in both Marketing and Operations including measurement, reporting, innovation, creative production, fabrication, etc- Implement the full spectrum of experiential tactics/approaches (consumer, tradeshow, B2B, mobile, product launch, retail, media, influencer, buzz, stunts, corporate, employee, etc.) and pioneer new experiential formats/capabilities- Drive collaboration with internal teams, external agencies, and brand partners to ensure maximum market impact and exposure are achieved across all marketing teams – retail marketing, advertising, public relations, digital, etc- Act as a full service in-house agency that provides strategic planning, creative development, production and fabrication, staffing and training, venue contracting, shipping, onsite event execution and troubleshooting (including set up and tear down)- During development and execution: develop, maintain and share experiential marketing program status, recaps, and analysis (including budgets, timing, photos, collateral, etc.)- Post program: perform and reports thorough ROI analysis, key learning and results - Oversee inventory management and usage for all XM assets across suppliers and warehouse facilities across the US for assigned projects.