Samantha Milano
- Role
- Senior Manager, Global Digital Marketing at Circana
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Milano
Results-driven senior marketing manager with a proven track record of developing and…
Experience
Senior Manager, Global Digital Marketing
Sep 2024 — Present
Develop and execute email marketing campaigns using HubSpot, including newsletters, promotional emails, and automated workflows.• Segment email lists based on various criteria to ensure targeted and personalized communication.• Create compelling and engaging email content that aligns with our brand voice and marketing objectives.• Design visually appealing email templates and ensure they are optimized for different devices and email clients.• Monitor and analyze email campaign performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights.• Conduct A/B testing to optimize email content, subject lines, and send times.• Collaborate with the content, design, and sales teams to align email marketing efforts with overall marketing strategies.• Manage and maintain email lists, ensuring data accuracy and compliance with GDPR and other relevant regulations.• Stay updated with industry trends and best practices to enhance our email marketing efforts continually.• Troubleshoot any issues related to email deliverability and performance
Skills
- Fashion
- Customer Service
- Cosmetology
- Marketing
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