Samantha Lutt
Strategic Growth Marketer | Acquisition & Retention Marketing | MBA Candidate at NYU Stern School of Business
- Role
- Senior Marketing Manager, Member Growth at Spring Health
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Lutt
Growth marketer with a proven track record of driving acquisition, engagement, and enrollment in B2B2C environments across Fortune 100 companies and high-growth startups. Experienced in leading tailored client campaigns and building scalable marketing programs that deliver measurable, revenue-generating impact. Passionate about leveraging marketing to create meaningful change in the health and wellness space.Currently an MBA candidate at NYU Stern, specializing in Marketing, Brand Management and Strategy.
Experience
Senior Marketing Manager, Member Growth
Jul 2023 — Present · New York, NY, US
Lead strategic marketing implementations for Fortune 100 clients launching with Spring Health, driving increases in member engagement through tailored campaign strategies. I built and manage a company-wide marketing implementation playbook used by all implementation managers to ensure consistent execution and to drive new enrollments. Collaborating cross-functionally with account managers, sales, product marketing, and content teams, I help conceptualize marketing materials that generate measurable engagement with enterprise initiatives, new services, and key campaigns.
Education
Emory University - Goizueta Business School
Bachelor of Business Administration - BBA
2014 — 2018
Copenhagen Business School
Bachelor’s Degree, Business Administration and Management, General
2016 — 2016
NYU Stern School of Business
Master of Business Administration - MBA
2024 — 2026
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