Samantha Loveland

About Samantha Loveland

Hi, I’m Samantha — a Growth Marketing Manager with an operations backbone, an MBA (April ’25!), and a genuine love for building things that matter.After years in People Ops, strategy, and operations, I realized something: the part of my work I loved most was bringing ideas to life — shaping stories, solving problems creatively, and helping companies grow in ways people actually feel. So yes… I’ve officially embraced my marketing era. Today, I blend analytical rigor with creative thinking to drive measurable growth. I’m especially energized by brand storytelling, customer-centric strategy, and building scalable systems that support sustainable success.Along the way, I’ve worn a lot of hats — startup operator, project manager, people leader, researcher — and each one gives me a unique lens for understanding how products, teams, and customers connect.I’m all about:• Data that leads to real decisions• Creative ideas that actually convert• Clear processes that make teams better• Work that feels human, not roboticIf you’re building something exciting or want to talk growth, brand strategy, or the art of the well-timed career rebrand, I’m always up for a conversation.Let’s build something great — with a little sparkle, a lot of strategy, and plenty of main-character energy. ‍

Experience

1. Growth Marketing Manager

   Observepoint

   Nov 2025 — Present · Pleasant Grove, UT, US

Education

• University of Utah - David Eccles School of Business

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2017

• Brigham Young University

  Master of Business Administration - MBA, Human Resources Management and Services