Samantha Little
Global Sports Marketing Athlete Experience Manager @Nike
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WORK HISTORY
Global Sports Marketing Athlete Experience Manager @Nike
Beaverton, OR, US
Mobilized strategies into action through product, services, & key sport moments, aligned to the global business & market goals. Utilize athlete insights & goals to inform, negotiate, & implement agreements that elevate Nike’s competitive service model. • Led strategic direction, budget management of $1M+, & event oversite at World Athletics Championships in Budapest, Hungary, managing a team of 37 staff while serving 1.2k key athletes & business partners. • Executed 700+ athlete experiences across Nike offices & sport moments worldwide. • Built & implemented athlete & partner service strategies at major events, including Women’s World Cup, Olympics, Paralympics, & World Athletics Championships. • Successfully lobbied for budget & human resources to expand Nike partnerships, enabling deeper service offerings through technology impacting athletes globally.
EDUCATION
University of Oregon
Bachelor of Science - BS, Journalism - Advertising major, Comparative Literature minor
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