Samantha Mack

About Samantha Mack

As a capable marketing professional, I am driven by a need to ask the right questions…

Experience

1. Digital Marketing Manager, B2b Lines of Business

   KinderCare Learning Companies

   Dec 2021 — Present · Portland, OR, US

   Champion new automation strategies, tools, and techniques across marketing, especially for B2B lines of business • Organizational thought leadership to drive a strategic vision for both prospective and existing customer email contact capabilities • Partner with the Email Marketing Manager to prioritize email contact strategies designed to maximize conversion from inquiry to enrollment • Establish consumer segmentation capabilities that enable precision in content delivery • Design and execute testing methodologies that maximize performance while driving organizational learning • Optimize channel performance across key metrics including CTR, CVR, open rates, opt-in rates, and sales funnel conversion • Collaborate with Marketing Analysts to develop and execute robust reporting that communicates results, learnings, and recommendations

Education

• University of Denver - Daniels College of Business

  Graduate Business Certificate, Digital Marketing

  2016 — 2017

• Linfield University

  Bachelor of Arts, Communication Arts, English

  2007 — 2011

Skills

• Research
• Editing
• Content Management Systems (Cms)
• Management
• Newsletters
• Training
• Digital Marketing
• Adobe Photoshop
• Writing
• Leadership
• Email Marketing
• Data Analysis
• Fundraising
• Marketing Strategy
• Cascading Style Sheets (Css)
• Project Management
• Html
• Adobe Illustrator
• Graphic Design
• Public Speaking
• Search Engine Optimization (SEO)
• Microsoft Office
• Event Planning
• Powerpoint
• Google Adwords
• Proposal Writing
• Web Content Writing
• Adobe Acrobat
• Social Media
• Community Outreach
• Non-Profits
• Nonprofits