Samantha Labarbara

Marketing Director, Brand Strategy & Content Consultant @Lovely Grit Creative Agency

New York, NY, US

Lovely Grit is a creative design and marketing agency that collaborates with brands to create, develop and enhance websites, brand experiences and marketing strategies. Based in NYC & NJ, working with clients globally. I leverage my unique blend of marketing strategy, design expertise, and communication to provide health and wellness-focused businesses with a strategic approach to growth and optimization. When working together marketing and design have the power to create a seamless customer journey, drive engagement, and deliver measurable results.• Worked directly with CEOs, Founders, marketing teams, and decision-makers to identify and improve marketing inefficiencies in lead acquisition, customer journeys, and operation processes.• Provided creative direction for brand assets, ensuring cohesive visual identity and messaging across all platforms.• Developed and implemented comprehensive strategies across various online and offline channels and platforms to generate new leads, grow business reach, increase sales, and expand into new markets.• Implemented quality control measures to ensure that business websites and marketing software met industry standards and customer expectations.• Identified opportunities to reduce manual processes and nurture client relationships through the implementation of automation, workflows, and Custom Relation Management tools.• Developed and optimized SEO campaigns building organic search traffic and increasing conversions.• Designed user-centric websites and optimized user experience, improving website traffic and reducing bounce rates.• Created custom websites, logos, and design collateral for clients in industries ranging from healthcare to sales.• Collaborated with teams to create integrated marketing campaigns across digital and traditional channels, including social media, email marketing, paid ads, and print.• Developed and managed ad budgets and allocated resources to support the organization\'s goals and objectives.