Samantha Sam Kraesig
Director of Product Design @Zenni Optical
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WORK HISTORY
Director of Product Design @Zenni Optical
EDUCATION
Academy of Art University
Bachelor of Arts - BA, Graphic Design
Academy Of Art
Bachelor of Fine Arts, Design and Visual Communications, General
Santa Rosa Junior College
GA, Deans list
Santa Rosa Junior College
General Education, General Studies
SKILLS
ABOUT SAMANTHA SAM KRAESIG
I’m a seasoned product design leader passionate about building intuitive, high-impact digital experiences that align business goals with user needs. With deep expertise in UX, research, and visual design—especially in eCommerce—I’ve led teams that deliver measurable results through data-informed creativity.Certified in Human-Centered Design and AI, I bring a growth designer mindset to every challenge: simplifying processes, experimenting with intention, and scaling what works.As a queer multiracial woman, I lead with empathy, openness, and a drive for inclusion. I draw strength from a lineage rooted in discipline, communication, kindness, and generosity—from a sales-driven father to matriarchs who taught me financial intelligence and compassion. I blend this perspective with a love for psychology, data, and design to create thoughtful, effective work that resonates.
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