Samantha Kennedy
Vice President Brand Marketing at Sesame Workshop
- Role
- Vice President Brand Marketing at Sesame Workshop
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Kennedy
VP of Brand Marketing focused on driving brand awareness and revenue by launching cohesive globally recognized campaigns that enrich brand storytelling for audiences. A natural facilitator and leader, fostering internal teams, agency partners, and senior stakeholders through diverse ideation to execute and release dynamic brand initiatives.
Experience
Vice President Brand Marketing
Oct 2019 — Present · New York, NY, US
Transforming marketing and brand planning for global Sesame Street brands: responsible for 5 verticals - Shows, Strategic Partnerships, Licensing, Experiential/Theme Parks, Social Impact
Education
Colgate University
BA, Political Science
2002
Skills
- Integrated Marketing
- Digital Marketing
- Digital Strategy
- Advertising
- Brand Development
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