Samantha Karasinski
Senior Art Director
- Role
- Senior Art Director at VaynerMedia
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Karasinski
I bring creative energy to everything from social to 360 campaigns, productions, and experiential projects. My work spans food & beverage, beauty, lifestyle, and beyond. I enjoy blending my personal passion for fashion, styling, and cutting-edge tech like AI. I make bold ideas happen (and am proudly known as the office’s best-dressed).
Experience
Senior Art Director
Jun 2025 — Present
Leading the end-to-end production of 200+ assets per month, guiding creative from initial strategy and concepting through to execution with a social-first perspective. My work spans the development of creator and influencer content, as well as overseeing photo and video productions. I serve as the lead art creative across a wide range of initiatives - including monthly social calendars, new product launches, seasonal tentpoles, and full-scale 360° campaigns. I collaborate closely with internal teams, clients, and agency partners to align on creative direction, ensure cohesive brand storytelling, and deliver high-impact visual content across all touchpoints.Clients: Ulta Beauty
Education
Fashion Institute of Technology
Bachelor's degree, Advertising and Digital Design
Fashion Institute of Technology
Associate of Arts and Sciences - AAS, Communication Design
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