Samantha K.
Integrated Marketing Leader | Strategic Brand Partnerships | Driving Impact Across Sports, Entertainment & Live Events
- Role
- Senior Account Manager at Spero Media
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Samantha K.
Every brand has a story worth telling. I help bring those stories to life through integrated marketing and strategic partnerships that connect brands to fans and communities in meaningful ways.With over a decade of experience across sports, entertainment, and cultural institutions, I specialize in creating multi-channel campaigns that grow brands, optimize media investments, and deliver measurable results.Trusted by partners like Disney, MLB, and Madison Square Garden, I thrive at the intersection of creativity and strategy—turning big ideas into business impact.
Experience
Senior Account Manager
Feb 2024 — Present · New York, NY, US
Clients: US Open, Madison Square Garden (Rockettes, Rangers, Knicks, Live Events), Broadway Disney, Brooklyn Museum, Georgetown Men\'s Basketball, Met Opera, MLB All-Star Game / Week, NY Mets, NY Islanders - Leads and supports efforts to engage with clients to identify key strategic goals and formulate innovative, actionable media plans that meet or exceed goals and drive client business- Continuously building and strengthening relationships with clients and manage our day-to-day relationships- Maintains strong strategic relationships with key team members at all levels of the client organization- Provides support in day-to-day communications with the client, handling requests including (but not limited to) plan revisions, budget changes, media POVs, and marketplace updates- Manages all day-to-day account management- Develops client knowledge to begin architecting strategic plans and tests for the account- Partners with all cross-functional teams to assess performance, recommend optimizations and develop media plans to best maximize ROI- Provides insight and ideas for agency development to Senior Management- Supports third-party client relationships
Education
University of South Florida
Bachelor of Arts and Science, Marketing
2005 — 2010
The Cambridge School
High School Diploma
2001 — 2005
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