Samantha Higgins

About Samantha Higgins

I am a dedicated marketing professional passionate about creating impactful campaigns…

Experience

1. Marketing Coordinator

   Rohrer Aesthetics

   Jul 2024 — Present

   Event & KOL Management:Plan and execute high-impact corporate events across the U.S, managing end-to-end logistics, KOL relationships, and content developmentCollaborate with clinical, sales, and executive teams to align messaging and strategic goals at each eventMarketing Calendar & Strategy Execution:Co-develop and maintain the company’s comprehensive marketing calendar, ensuring timely execution of campaigns across multiple platformsEnsure all marketing activities support overarching business strategies and maintain consistent brand messagingContent Creation & Distribution:Develop, edit, and distribute marketing assets to field teams and internal departmentsCoordinate multi-step approvals with Sales, Regulatory, and Clinical teams to ensure compliance and accuracyDigital Marketing Oversight:Manage internal organic channels, including social media and email marketingOversee external partners managing paid digital campaigns and website content to ensure brand consistency and performanceCampaign Performance & Reporting:Track, analyze, and report KPIs across campaigns, mini-campaigns, and key marketing initiativesDeliver actionable insights and strategic recommendations based on data analysisExecutive Communication & Presentation:Create and distribute all Executive and Board-facing decks on behalf of the Marketing teamPresent marketing performance and strategy updates at company-wide meetings, both in-person and remotelyTraining & Onboarding:Lead “New Hire Training” sessions at the East Coast facility, educating new employees on company culture, marketing protocols, and available resourcesProfessional Excellence:Recognized for professionalism, responsiveness, and clear communication with stakeholders at all levels

Education

• Florence University of the Arts

  Business, Management, Marketing

• Fairfield University

  Master of Business Administration - MBA, Marketing

• Fairfield University

  Bachelor of Science - BS, Business, Management, Marketing

  2019 — 2023