Samantha Heinsohn
Experiential Director @Octagon
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WORK HISTORY
Experiential Director @Octagon
Charlotte, NC, US
As Experiential Director, my team and I lead the strategy, planning and execution of large-scale brand activations and live events, delivering unforgettable experiences that drive consumer engagement and client ROI. I oversee cross-functional teams and agency partners to bring creative concepts to life - from ideation through production - while managing budgets, timelines and logistics with precision. I collaborate closely with clients to align experiential programs with brand goals, integrating digital, social and influencer elements to amplify reach. With a focus on innovation and operational excellence, I ensure every event reflects Octagon’s commitment to world-class execution and strategic storytelling.
EDUCATION
North Carolina State University
Bachelor's degree, Communication and Media Studies, Journalism minor
ABOUT SAMANTHA HEINSOHN
Experiential Director, Octagon
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