Samantha Finazzo

About Samantha Finazzo

Highly motivated and results-driven leader with more than six years experience in B2B…

Experience

1. Marketing Manager

   Thornton Construction Company, Inc.

   May 2019 — Present

   Effectively manage all corporate marketing functions within the annual allocated budget, overseeing brand management, advertising initiatives, marketing collateral, and events, leading to significant increase in brand visibility and consumer engagement.• Design and execute annual marketing plans. Manage timeline and rollout of key components.• Develop and implement corporate brand standards enabling brand consistency across all channels resulting in increased brand awareness.• Effectively manage creative design projects promoting a superior corporate image through print collateral, digital media, and social media.• Manage all social & digital media channels, SEM, SEO, website, and email database platforms and maintain all content on website and social media channels.• Coordinated website development and optimization to effectively promote the business and reach target audience.• Develop and manage a comprehensive marketing budget annually.• Consistently report on quarterly marketing goals ensuring alignment with company’s financial targets.• Collaborate with sales team to align marketing efforts with business objectives resulting in over $250M in awarded projects.