Samantha H.

About Samantha H.

With over 8 years of professional experience in marketing and wellness, my mission is to drive innovation and strategy at Kilbourne Group, where I currently serve as Director of Marketing. My expertise in digital marketing, strategic project management, and communication is complemented by my passion for health and wellness. I\'m committed to enhancing our organization\'s vision by leveraging diverse perspectives and fostering a culture of continuous improvement and creativity. In my role at Kilbourne Group, I lead the marketing team to develop and execute innovative concepts and strategies that elevate our brand within the industry. This involves managing projects with precision, providing mentorship to team members, and nurturing vendor relationships to ensure exceptional outcomes. My dedication to analyzing market trends and collaborating with cross-functional teams underscores my holistic approach to leadership and my ability to contribute to our organization\'s success.

Experience

1. Director of Marketing

   Kilbourne Group

   Oct 2023 — Present · Fargo, ND, US

   Develop and lead comprehensive marketing strategies that increase lead generation, enhance brand recognition across new markets, and steer all internal and external communications. Execute full-cycle go-to-market strategies for new developments- encompassing branding, pre-launch awareness, launch activation, and revenue-driving lease-up campaigns.Act as marketing lead within the executive leadership team, advising on branding, PR, and marketing strategy while aligning cross-functional teams around shared goals.Own investor-facing analytics reporting, combining quantitative performance metrics with clear narratives to support strategic decision-making.Collaborate with the development team to evaluate potential markets and needs based on business development timelines. Serve as the organization’s spokesperson, championing brand storytelling and outreach efforts at events, media appearances, and media inquiries.Conduct in-depth market analysis to identify trends, assess performance, and inform strategic pivots that drive business growth and marketing effectiveness.Oversee the development and management of marketing budgets and performance metrics to ensure optimal resource allocation and on time, on budget deliverables. Ensure consistent branding across all company platforms including ten websites, six social media platforms, and all digital, print, and traditional media. Partner with and manage external agencies relationships and oversee campaign execution.

Education

• North Dakota State University

  Graduate Certificate , Digital Marketing & Innovation

• North Dakota State University

  Bachelor of Science (BS), Double Major: Public Relations and Advertising and Women and Gender Studies

  2011 — 2015