Samantha Goldworm
A global leader in branding and consumer insights. Co-Founder and Chief Marketing Officer at 12.29 & Scent For Good.
- Role
- Co-founder CMO at 12.29
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Samantha Goldworm
Samantha Goldworm is a global leader in branding and consumer insights behind Fortune 500’s most profitable brands (Lancome, American Express, Starwood Hotels, Bertolli, Kraft Foods, and M & Ms). Samantha’s 15+ years in marketing and research include leading complex research studies to shape marketing programs, product innovation, value propositions, and media plans, enhancing brand image and maximizing return on investment. Samantha’s research, insights and expertise are key to 12.29’s unique scent identity creation process – deeply understanding a client’s identity, driving and mining market research, relating to specific target audiences, and building full sensory experiences.
Experience
Co-founder CMO
Oct 2009 — Present · New York, NY, US
By integrating scent as a pillar of brand identity, 12.29 creates immediate and memorable connections between brands and consumers. Leading brands partner with 12.29 to transform communication and deepen brand loyalty. 12.29 evolves the modern luxury experience for hospitality, fashion, transportation and retail companies around the
Education
University of Miami
BS, Psychology/Biology
The Governor's Academy
High School Diploma, General
1994 — 1997
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