Samantha Glassman
Graphic Designer & Content Creator Creative Director @Aperitif Collective
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WORK HISTORY
Graphic Designer & Content Creator Creative Director @Aperitif Collective
Miami, FL, US
Aperitif Collective is a sister-owned boutique branding and creative studio, co-led by creative partners Samantha and Danielle Glassman. We specialize in distinctive branding, design, content strategy, and social content for food & beverage, hospitality, CPG, and lifestyle brands.Key projects & clients:Go To Foods: Leading branding and creative direction on various projects, including logo design, email campaigns, and photoshoot concepts for major brands like Schlotsky’s, Jamba, Cinnabon, and Carvel.Ra Foods: Developing strategy and creating social media content for both Wild About Sprouts & Mixmi FroyoHospitality & lifestyle collaborations: Designing menus, business cards, social media assets, pitch decks, and marketing materials for boutique and luxury hotels including AC Hotels by Marriott, Cadillac Hotel & Beach Club, Moxy FiDi, The Boxer Boston, and Le Meridien Philadelphia
EDUCATION
Elon University
Bachelor of Arts - BA, Communication Design
Elon University
Bachelor of Arts - BA, Magna Cum Laude, Strategic Communications
ABOUT SAMANTHA GLASSMAN
I’m a multidisciplinary designer and creative partner, currently co-running Aperitif Collective, where we craft bold brand identities, engaging social content, and strategic design for food, beverage, CPG, and lifestyle brands.We’ve worked with everyone from cult-favorite startups to global brands, delivering thoughtful creative that connects — across feeds, websites, packaging, and beyond.In addition to running Aperitif, I’m open to part-time design opportunities where I can bring my expertise in branding, content creation, and digital design to a new team or brand. Whether it’s ongoing creative support, social content or email design, I love helping brands show up with clarity and creativity.I also share design and business content on TikTok and Instagram through SG Designs, offering insights, tutorials, and tools for growth-minded creatives and small businesses.Skills: brand identity, content strategy, social content, creative direction, video editing, digital campaigns, web design (Squarespace & Canva), presentation designTools: Photoshop, Illustrator, InDesign, XD, Figma, Procreate, Canva Pro, CapCut, Premiere Pro
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