Samantha Giordano Kim
Director of Strategy @Design Army
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WORK HISTORY
Director of Strategy @Design Army
Oversee concept & execution of seasonal brand and product campaigns for global running brand, Saucony, including casting, location planning, on-site production as well as all post-production workflow including vendor management and in-house design needs (cutdowns of films for social media assets, global toolkit creation, asset library management) Strategize and implement key brand initiatives and experiential marketing events. Highlights include-Award-winning 2022 House of Speed pop-up in Paris to promote the brand’s Endorphin Pro 3 shoe launch, resulting in 250 publicly shared and tagged pieces of social content with a combined user reach of 2 million across 3 days-Endorphin Elite seeding kit, the brand’s first influencer seeding activation in 2023 to promote the new Endorphin Elite shoe launch. Ideating and designing a shareable mailer that would break through the clutter of seasonal racing shoe launches, 25 kits were sent to top running content creators. On the day of the launch, 78 pieces of content were shared across Instagram, YouTube and TikTok garnering 1.5 million combined organic social reach-Project Peak - a recently launched series of brand-sponsored races around the world that needed to be unified under one umbrella. Deliverables included overall strategy, series naming development, art direction, website design, social asset template design, manifesto, copywriting, and thought-starters. Copywriting across all client needs including website relaunches, tone of voice strategy, commercial / sponsorship decks, and social content Advise on agency\'s social strategy including positioning of news, projects, and highlighting client work
EDUCATION
St. John's University
BA, English
ABOUT SAMANTHA GIORDANO KIM
Equal parts triathlete + marketer, I spend my day building brands and my free time building on my own.
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