Samantha Ely
Global Customer Engagement Lead @The Associated Press
Signup · Get unlimited contacts
WORK HISTORY
Global Customer Engagement Lead @The Associated Press
London, GB
Onboarding new clients onto AP\'s content delivery platform, providing expertise in our industry led AI-powered search functionality. • Leveraging relationships to gather feedback from global clients and consumers on usage and content needs to share with the Editorial and Products teams. • Leading regular online product and platform demonstrations, highlighting ways to integrate content into a given organisation\'s workflow. • Ensuring alignment with account owners in understanding strategic plans and overall account background. • Managing quarterly plans for users identified as needing priority engagement.• Communicating the client\'s voice internally across Editorial, Marketing, Products to help ensure client needs are listened to. • Developing training materials, producing & deploying instructional videos to help streamline the clients\' user journey. • Communicating client/audience feedback to relevant internal stakeholders including account managers.• Attending regular team and Editorial meetings to be aware of the news cycle and top, trending stories of the day.• Researching, analysing and reporting on best practices, loyalty and industry trends.• Excellent knowledge of all Microsoft Office programs.• Strong creative and professional writing skills for developing strategic communications for campaigns using AP Stylebook. • Communicating and presenting professionally both internally & externally.• Creating content and curating reusable content. • Attention to detail and excellent organisational skills.• Using Salesforce & Pardot on a regular basis. • Organising conference calls, webinars and other technical solutions.
EDUCATION
University of Bristol
Bachelor's degree, French and Spanish, 2:1
ABOUT SAMANTHA ELY
Proactive, multilingual commercial professional with experience in driving business forward across the global media sector. Experience in initiating, negotiating and fully executing content licensing partnerships with some of the top tech and media companies globally, including Yahoo, ByteDance, SONY and Aflo in Japan. Broadcast journalism experience fluttering about red carpets discussing \"important\" things with a whole spectrum of famous faces (fun times). Currently working and constantly learning at one of the most respected and trusted media organisations, The Associated Press, which has been providing the world with fact-based, non-partisan journalism for 176 years. Responsible for promoting AP\'s key initiatives; its multi-platform content solutions, and its growing value through a structured and measurable onboarding program. I help steer the development of materials and coordinate engagement and training alongside Editorial, Marketing and Production. Proudly part of a kind, patient & inspiring Global Engagement team who design and deploy AP’s ongoing client engagement and success strategy, & build community around AP’s innovations. Passionate about the commercial side of the news and entertainment landscape, and discovering the latest trends to excite and engage people. Strong communicator with a flare for client-facing work; supporting media folk, their workflows and content needs - regardless of where they are. Creative thinker with strong problem-solving and analytical skills, working to support teams with the goal of building meaningful, long-term client relationships & ensuring that top-rate journalism is at the forefront of editorial agendas globally.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.