Samantha Dollete

About Samantha Dollete

Hi, I’m Samantha, or Sammie for short! A digital marketing professional and avid beauty and fashion lover. Born and raised in the Bay Area, California, I began my entrepreneurial journey as a small business owner in the beauty services industry, where I developed and since then have enhanced my skills in communication, organization, and brand storytelling.I have a background in beauty and fashion across the digital marketing space, from social media, influencer marketing, partnership initiatives, and more. Along with experience in both in-house and agency environments, I’m passionate about creating meaningful connections between brands and their communities, while thriving on new opportunities that allow me to explore and develop my career in the business industry.

Experience

1. Social Media Assistant

   VICI

   Jun 2025 — Present

   Monitor and report engagement across all social media channels by actively responding to mentions, comments, DMs, and tags daily, while tracking influencer and partner content within an online community of 1.7M followers- Schedule and publish content across Instagram TikTok, Pinterest, Threads, and YouTube assisting with copy development to maintain a cohesive brand presence and support audience growth- Collaborate cross-functionally with the Influencer and Customer Care teams to ensure consistent brand messaging, content strategy, and seamless communication across channels- Conduct and report weekly social trend analysis, leveraging social listening insights to develop content ideas for branded and partnership content- Develop content creator briefs strategizing trend-driven ideas to ensure clear creative direction and messaging, while contributing to the editing and execution of graphics and short-form videos - Contribute to the influencer and creator gifting process through Shopify, delivering accurate and timely fulfillment to support strategic partner goals

Education

• San Diego State University

  Bachelor of Business Administration - BBA, Marketing

• Diablo Valley College

  Associate of Science - AS, Business Administration for Transfer

• Diablo Valley College

  Associate of Science - AS, Health Services/Allied Health/Health Sciences, General

• Diablo Valley College

  Associate of Science - AS, Natural Sciences

• Diablo Valley College

  Associate of Science - AS, Public Health Science for Transfer