Samantha Cuozzo

About Samantha Cuozzo

I’m a big-picture thinker, creative leader, and brand strategist passionate about building meaningful, human-centered experiences that connect, inspire, and move people to action.I’ve led integrated, multi-channel campaigns and brand experiences, partnering closely across organizations to bring strategy to life through thoughtful creative. I thrive in collaborative environments, where curiosity, clarity, and strong partnerships fuel the best ideas and results.An award-winning creative, I’ve built and mentored high-performing teams, guided projects from concept to execution, and helped brands grow through thoughtful storytelling, strong visual systems, and intentional design. My experience spans agency, in-house, and entrepreneurial leadership across e-commerce, retail, nonprofits, and large corporations, strengthening my ability to quickly understand business needs, adapt to evolving goals, and deliver impactful solutions.I’m also in the process of building Good & Shine Co | Find the Good & Shine—a passion-driven brand and content platform focused on emotional resilience, confidence, and purposeful growth. Through storytelling, partnerships, and products, I champion people, brands, and causes creating positive impact. I’m a certified confidence coach and currently completing my master mindset coach certification, continuing to grow at the intersection of creativity, leadership, and mindset.Whether I’m leading teams, shaping brands, or building community, I bring strategy, creativity, and heart to everything I do—focused on work that creates clarity, connection, and lasting impact.

Experience

1. Senior Director, B2c, B2b

   Covetrus

   Jun 2025 — Present

   Lead enterprise creative and brand transformation across B2B, B2C, and North America corporate brand—driving clarity, cohesion, and strategic alignment across a complex, end-to-end platform of products, services, and solutions supporting the full veterinary and pet parent care journey• Spearhead the evolution of Covetrus’ brand from a foundational identity into a bold, modern, tech-forward, and dynamic brand system, strengthening market differentiation and emotional connection• Define and implement enterprise visual execution, brand architecture, and value proposition narratives across point solutions, proprietary product lines (equipment, medications, and nutraceuticals), and compounding pharmacy services—creating a cohesive, unified brand experience• Serve as strategic creative partner to executive leadership, marketing, sales, category, product and digital teams, aligning business priorities, customer insights, and brand strategy• Build, lead, and mentor a high-performing team of designers and copywriters, fostering creative excellence, strategic thinking, and cross-functional collaboration• Drive holistic creative strategy across digital, e-commerce, brand, experiential, and event platforms, ensuring clarity, consistency, and impact• Champion a human-centered, insight-led creative approach that balances storytelling, performance, and emotional resonance

Education

• How Design University

  Certificate, Coding for Designers: HTML and CSS

• Northeastern University

  Bachelor of Science, Media Arts & Design

• How Design University

  Certificate, Principles of HTML, CSS and JavaScript

• How Design University

  Certificate, Principles of Web Design

Skills

• Wordpress
• Publications
• Graphic Design
• Branding & Identity
• Magazine Design
• Catalogs
• Newsletter Design
• Information Design
• Pre-Press
• Banners
• Logos
• Creative Strategy
• Quarkxpress
• Layout
• Corporate Branding
• Creative Direction
• Annual Reports
• Typography
• Business Cards
• Flyers
• Collateral
• Corporate Identity
• Adobe Illustrator
• Adobe Creative Suite
• Visual Communication
• Annual Report Design
• Direct Mail
• Advertising
• Magazines
• Digital Photography
• Publishing
• Brochures
• Indesign
• Print Collateral Design
• Brand Development
• Logo Design
• Graphics
• Banner Ads
• Illustrator
• Adobe Acrobat