Samantha Coury
- Role
- Senior Manager, Advertising Strategy and Planning at PGA TOUR
- Location
- Jacksonville, FL, US
- LinkedIn followers
- 500 followers
About Samantha Coury
The noblest art is that of making others happy.\"- P.T. Barnum
Experience
Senior Manager, Advertising Strategy and Planning
Jan 2022 — Present
Department: Digital - Revenue Operations ¤ Manage team of 6, developing cross-departmental processes for enhanced team communication, campaign execution, and revenue management ¤ Lead year-round advertising strategy for 45+ Endemic clients and 35+ tournament sponsors across PGA TOUR, Golf Digest, and GolfWRX digital and social platforms ¤ Coach on strategy recommendations and advise team responsible for 175+ digital advertising campaigns from the initial media plan phase through campaign reporting ¤ Foster relationships and implement solutions for increased efficiencies among internal teams and external partners, including PGA TOUR and Discovery Golf Media Sales teams and PGA TOUR Legal and Finance departments
Education
Esade
Master of Business Administration - MBA, Business, Marketing concentration
2017 — 2019
Elon University
Bachelor of Science (B.S.), Sport and Event Management, Minors in Business Administration and Mathematics
2009 — 2013
Oakland Catholic High School
High School Diploma
2005 — 2009
Skills
- Mathematics
- Social Media
- Social Media Marketing
- Email Marketing
- Sales
- Editing
- Data Analysis
- Communication
- Leadership
- Marketing Analytics
- Powerpoint
- Organization
- Social Networking
- Customer Service
- Microsoft Word
- Press Releases
- Business Communications
- Event Management
- Marketing
- Microsoft Office
- Event Planning
- Management
- Teamwork
- Microsoft Excel
- Research
- Public Relations
- Inventory Management
- Proofreading
- Public Speaking
- Time Management
- Data Entry
- Fundraising
- People Skills
- Budgets
- Writing
- Spanish
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