Samantha J Castro

About Samantha J Castro

I am a digital marketing and social media strategist with 6+ years of experience building brands, audience growth, and engagement across entertainment, education, and nonprofit spaces. At Fuse Media, I create and optimize social-first content across Instagram, TikTok, Threads, Facebook, and X for an audience of 3.6M+ followers, helping drive 17.5M+ video views per quarter. My work includes interviewing artists and celebrities, producing editorial content, and leveraging real-time trends and IP-driven storytelling around shows and cultural moments. I approach social media as a full marketing channel. I use audience insights, performance metrics, and cultural trends to guide what we publish, when we publish it, and how it supports larger brand and business goals, blending creative storytelling with marketing strategy. Previously, at TRIO McNair and Talent Search, I ran campaigns across social, email, and in-person activations that increased applications by 40% and expanded Gen Z reach by 129%. I traveled nationwide to provide workshops for staff and partners, teaching social media strategies for recruitment, optimizing campaigns, and sharing best practices that strengthened program outreach. As a proud first-generation Latina and bilingual marketer, I bring cultural fluency, strategy, and heart into every story that needs to be told.

Experience

1. Senior Social Media Coordinator

   Fuse Media

   Feb 2026 — Present · New York, NY, US

Education

• Idaho State University

  Master of Business Administration - MBA, Marketing

• University of Valencia

  Study Abroad, International Business