Samantha Cantore Gill
Senior Digital Marketing Specialist @Okta
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WORK HISTORY
Senior Digital Marketing Specialist @Okta
Manage multi-million dollar paid search budgets across Auth0 & Okta (Google & Bing), consistently achieving 99-100% budget utilization by end of quarter• Develop and execute strategic paid search roadmaps, making data-driven decisions on budget allocation, ad creative, and keyword portfolios to optimize performance• Design and implement A/B tests and experiments, leading to improved campaign performance and reduced Cost Per Lead (CPL)• Collaborate with cross-functional stakeholders to define and prioritize asset strategies that maximized paid traffic and conversion potential
EDUCATION
SUNY Oneonta
BS, Business Economics and Business Communications
Duke University
Digital Marketing Certification, Digital Marketing
ABOUT SAMANTHA CANTORE GILL
Experienced Digital Marketing Specialist with a demonstrated history of working in the tech industry. Skilled in all things paid media.
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